This major provides for the study of the successful creation, development, and operation of the business enterprise. It examines the role and function of business in the American tradition, and focuses on the principles and problems of establishing, financing, operating, and expanding any business, large or small. Entrepreneurship is studied in terms of its history and evolution from both a theoretical and practical viewpoint. The nature of risk-taking, the mechanics of success, and the psychology of entrepreneurship are all topics of consideration. A complementary and comprehensive examination of the principles of franchising is also required. Students pursuing this major will be exposed to the theoretical and practical knowledge that will allow them to make a well-reasoned choice about their entrepreneurial qualities, and the need to acquire the practical knowledge required to succeed should they choose to proceed in this direction.