Hawaii
Pacific Univesity - Public Relations (広報活動[PR]学）
Public relations practitioners communicate
with a wide variety of audiences using various channels. Although
the early practitioners of public relations focused on publicity,
modern practice includes many specialty fields such as employee
relations, financial communication, crisis management, and
lobbying. Students of public relations will be able to plan
a comprehensive persuasive campaign, create compelling and
informative messages for many different audiences, and deliver
them effectively through paid and unpaid media.
Program
Objectives for Public Relations
Students will recognize, understand and be able to apply persuasive
and motivational theories. (Theories specific to the field are
presented in PR 3020-Public Relations, the initial course in the
degree program, but are also discussed throughout the curriculum.)
Students will plan a comprehensive persuasive campaign. (This
objective is the focus of PR 4920-Seminar in Public Relations.)
Students will create compelling and informative messages for
both internal and external audiences, and deliver them economically
and effectively through a spectrum of channels. (All courses in
the curriculum develop this objective.)
Students will demonstrate dynamic, effective, and persuasive
oral communication skills. (This objective is developed throughout
the program of study but is a primary focus in the capstone course,
PR 4920-Seminar in Public Relations.)
Students will be able to employ appropriate research techniques
and analyze, interpret, and present data effectively. (Research
techniques and materials are presented in multiple courses but
are the principal focus of COM 3250-Communication Research.)
Students will demonstrate an understanding of the ethical and
legal aspects that influence the practice of public relations.
(This objective is the focus of PR 3720-Public Relations Cases.)
Students will develop the analytical and creative skills to
ability to create effective persuasive messages in written, visual,
and aural formats. (PR 3400-Public Relations Writing focuses on
this objective. Visual design skills are further developed in
COM 3460-Desktop Publishing which provides an understanding of
graphic communication.)
Student will experience the application of their knowledge
and skills in a professional context. (COM 3950-Communication
Practicum provides students with an opportunity to develop their
professional portfolio, and practice their skills, in a public
relations agency agency, or in the promotional department of a
company, under the supervision of a professional.)
